‘It fascinates me to be able to create so much character and personality just from hair dressing’
Joana states that working for Fashion Week keeps her up to date on the latest trends and empowers her creative energy to be transferred to other assignments during the year. She has become quite a celebrity in her home country Portugal due to her great skills and glamorous life of being flown to countable High Fashion and Couture shows all over the world.
Joana loves to shape a style by considering every single detail of a full look. Due to having a multi-award winning background in colouring and cutting, Joana is a well rounded hair stylist, delivering fantastic results for any challenge which comes her way.
Joana’s passion for hair was inherited by her mother, who has been a hairdresser for more than 30 years owning her own infamous salon in the outskirts of Lisbon. However, being ‘just another hairdresser’ was never enough for Joana; she perfected her craft of cutting and colouring, winning multiple degrees, before taking off to conquer the world starting to be a session stylist on many high end shoots and shows in Paris, New York, London, Milan and Berlin. Throughout this journey Joana assisted some of the Masters of the industry, such as Guido Palau, Sam McKnight, Neil Moodie, Syd Hayes, James Pecis, Orlando Pita, Luigi Murenu, Anthony Turner, Chi Wong, Rudi Lewis and James Rowe until she got signed on to be part of one of the best show teams in the Fashion world.
Joana is based in London and Lisbon.
client list :
Dior, BMW, Crash Magazine, The Guardian, Schon Magazine, Religion, Sister Magazine, Schwarzkopf, L’Oreal Professional, Alvar Magazine, Sansovino 6, Nou Magazine (…)
Chanel, Chanel Haute Couture, Alexander Wang, Marc by Marc Jacobs, Marc Jacobs, Dior, Christian Dior, Dries Van Noten, Balmain, Isabel Marant, Max Mara, Dsquared2, Ports 1961, Pucci, Ungaro, Ferragamo, Miu Miu, Versace, Prada, Prada Men, Valentino, Givenchy, Dolce&Gabbana, Dolce & Gabbana Alta Moda, Lanvin, Bottega Veneta, Angelo Mirani, Viktor & Rolf, Atelier Versace, Jean Paul Gaultier, Nina Richi, Roberto Cavalli, Jil Sander, Fendi, Rick Owens, Just Cavalli, Sacai, Loewe, Etro, Iceberg, Sharon Wauchob, Moschino, Armani Emporio, Alberta Ferreti, Honor, Edun, Blumarine, Antonio Marras, Simone Rocha, Paul&Joe, Hunter, Chloé, Alexander McQueen, Ralph Lauren, Burberry mens, Burberry Porsum, Maison Margiela, Etudes, Louis Vuitton, Victoria Beckham, Jimmy Choo, Lanvin, Super dry, Philip Plein, Oscar de la Renta, Damir Doma plus many more…
Hair is the best way to dress personality.