Marketing & Creative Direction
In the later half of the 90’s Alex entered the Marketing Industry; rising quickly, in 1998 he landed the role of Creative/Marketing Director, managing British American Tobacco’s top Super-Brands; Benson & Hedges, Dunhill, Kent and Lucky Strike, where he created & produced multi faceted campaigns, including designing and overseeing the construction of everything from denim clothing, furniture, installations & interiors, packets, point of sale & major events, till the market dried up due to tightening laws re: marketing tobacco both in Australia & Globally. This experience in his career gave him unprecedented exposure and access to the world of cutting edge Branding, Art Direction and Creative Marketing, new skills and understanding which would serve him time and again in the future. As a Photographer he is often asked to create his own creative briefs and concepts, something Alex is extremely gifted at, including having an extremely sharp commercial and niche market awareness.
Anthony Hickox is a Film Director, Film Producer and Screenwriter
Tony’s most famed films include Waxwork I & II, Hellraiser III, Warlock: Armageddon (…). His most recent movie Exodus to Shanghai was officially chosen for Berlin, Shanghai, New York and Moscow film festivals (…) Next to being an excellent screen writer and story teller at heart, Tony has a unique visual style. He is credited for various signature techniques such as using a dual-focus method. Tony’s movies are suspenseful. He is frequently using non-chronological scene sequencing, that engages the audience from the very beginning, letting them wonder what had lead to an already viewed outcome. Alongside his Movie projects, Anthony writes and directs short films for unique Social Media and Advertising campaigns.